Vice President, Sales & Marketing
John Bourassa is responsible for Sales and Marketing at Equity Financial Trust Company. He leads a talented business development and marketing team dedicated to providing alternative lending solutions to Canadian mortgage consumers via the broker channel.
He has over 25 years experience in the Canadian residential mortgage industry. John was integral to the growth of CIBC/FirstLine in the 1990s. He successfully launched their operations in the Province of Quebec and then lead the Business Development team in the province of British Columbia. John formed part of the founding executive at Mortgage Intelligence before starting a career in mortgage brokering where he spent over 10 years.
Most recently, he was an owner of a successful brokerage in Ottawa boasting over $200 million in annual originations