Michael Jones

President & Chief Executive Officer

Michael Jones is the President & Chief Executive Officer of Equity Financial Holdings Inc. and its subsidiary Equity Financial Trust Company (Equity). Under Michael’s leadership, Equity is focused on creating sustainable value for its shareholders by leveraging its core strengths in the non- and near-prime residential mortgage business in Canada.

With more than 30 years’ experience, Michael has in-depth and specialized knowledge in retail banking, real estate finance, residential and commercial mortgage lending, and securitization. Michael spent more than a decade in senior leadership positions with XCEED Mortgage Corporation where he presided over much of the company’s rapid growth. He joined XCEED in 2002 as President and Chief Operating Officer and was named its President and Chief Executive Officer and appointed to the Board of Directors in 2011.

Before joining XCEED, Michael served as Vice President, Commercial Mortgages at CIBC Mortgages Inc., and held senior positions with FirstLine Trust and Bank of Montreal.

Michael holds a Bachelor of Arts in Economics from the University of Exeter and an MA in Economics from the University of Alberta.

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